This type of dashboard gives you a bird's eye view of your brand awareness growth and makes regular reporting much easier. It also notifies you of dips and other flags that you want to respond quickly. References: How Six Smart Businesss Emerged on Social Media (Nathan Chan, Sophia Parsa, Drip Club, etc.) How to Guide Customers Through the Marketing Funnel Using Interactive Content A step-by-step guide to building a marketing funnel that drives more sales How to create intent-based content to improve conversions
transformation optimization Engagement (MOFU): Dialogue and talkback (+ build a custom audience) Engagement is in the middle of the sales funnel and helps to develop and validate leads. Avid customers are more likely to remember your brand and then buy. Raise brand awareness and generate interest and real conversions. In addition (and a little off the real targeted email list topic of building a goal-achieving process), engagement builds data. On Facebook, you can create and remarket your custom audience with everyone who likes or comments on your updates.
your advertising campaigns by allowing you to market to people who are already familiar with your brand. To improve your social media engagement, take the time to reply to Facebook comments or comment on updates that mention brands, reviews, and more. Here are some tips: Use instant desktop alerts (or encourage social media teams) for important social media messages for immediate reply. Tweetdeck is what I use, but tools like Mention