There is even too much time spent in one place. Employees who spend time in stores in long, visible patterns are not counted as in-store visitors. Here is Google's official video presentation on store visit conversions: 2. What technology does Google use to measure store visits? Google Maps knows the exact coordinates and borders of millions of businesses around the world. That's why the team worked with the Google Maps team to match the location history of hundreds of millions of users with Maps data from over 2 million businesses. Google claims to use a hybrid approach with a large number of signals to measure visits. According to Marketing Land, some of these signals include: Google Earth data and Google Maps Street View.
Map coordinates and borders of fax list hundreds of millions of stores worldwide. WiFi signal strength in stores. GPS location signals. Google query data. Visit behavior. A panel of over one million registered users provides their location history in the field, validates data accuracy and informs modeling. To ensure accuracy, Google also surveyed over 5 million people to confirm that they had indeed visited a store. Google used this that its results were 99% accurate. 3. What's new with Store Visits? At the Performance Summit, Google announced that it had recently made store visits available to manufacturers, such as automakers, to track in-store visits at dealerships.
Google has shared a case study of how Nissan UK uses store visit conversion data to see which keywords and campaigns drive people to their dealership to buy a car and increase their ROI by 25%. time. They used the data to map buyer journeys to reach them at key points in the search journey. Advertising Continue reading below They discovered that 6% of their clicks on mobile ads resulted in a visit. That's huge, considering the average consumer only visits a dealership twice before actually buying. You can see more in this video posted by : Google shared two more case studies last year showing how PetSmart and Office Depot used store visit data. 4. Does Google use beacons to improve?